How do I make an Offer on Black Friday?

David Newton Author

Nov 12, 2024 |

Let's show you how to make an amazing offer for Black Friday or any other special time of the year, this is a live workshop we ran with Zenler, enjoy!

Get that Black Friday Offer created with us at Zenler

Black Friday is coming, and you're probably wondering how to make an irresistible offer that'll have customers flocking to your digital doorstep like seagulls to a dropped ice cream cone. But before you start slashing prices and creating flashy banners, there's a crucial step you need to take: defining your customer persona.

See the replays and get the assets for your Black Friday Offer here

How to Create a Black Friday Offer: Part 1 - Crafting Your Perfect Customer Persona

The Art of Avatar Creation (No, Not the Blue Kind)

Creating a customer persona, or avatar, is like playing God with your ideal customer. You're essentially bringing to life a fictional character who embodies all the traits of your perfect client. It's like creating a Sim, but instead of making them swim in a pool and removing the ladder, you're trying to sell them stuff.As David Zenler wisely pointed out in the chat, "Your trying to find your ideal client. Don't be too broad but not too narrow either"1. It's a delicate balance, like trying to walk a tightrope while juggling flaming torches.

The Goldilocks Zone of Customer Personas

You want your persona to be just right - not too specific, not too broad. It's the Goldilocks zone of marketing. If you make your persona too specific, you might end up with an avatar that's 314 years old, like poor Wendy in our chat2. Unless you're selling anti-aging creams to vampires, that's probably not your target market.On the flip side, if you're too broad, you'll end up with a persona so vague it could be anyone from a "Labrador-mom" to a "Golden retriever grandma," as Katie Roth humorously pointed out.

The Coffee Test

One way to gauge if you're on the right track is what I like to call "The Coffee Test." David Zenler mentioned the "Price of a coffee price". If your ideal customer wouldn't blink at spending the price of a coffee on your product or service, you're in the right ballpark.

Polls: Not Just for Politicians

Running polls in your community is an excellent way to refine your persona. As David suggested, "Run polls in the group to find out if your hitting all the ideals, this is why your own community is excellent". It's like having your own focus group, but without the two-way mirror and stale donuts.

The USP: Your Unique Selling Point (Not Useless Sales Pitch)

Remember to consider your USP when crafting your persona. As David reminded us, "What makes you unique how do you stand out". Maybe you're the only dog trainer who can teach Chihuahuas to yodel. That's definitely unique (and slightly terrifying).

AI: Your New Marketing Bestie

In this age of artificial intelligence, why not let the robots help? Sofia Loureiro asked, "can we use AI to help us in discovering our very specific avatar?" The answer is a resounding yes! Just don't let AI create your entire marketing strategy, or you might end up selling ice to Eskimos (or is it Inuit? AI would know).

The Avatar Whisperer

Once you've created your perfect persona, it's time to get to know them. Really know them. As Wendy pointed out, "I love the idea of chatting to your ideal avatar when creating a product just for them". It's not weird at all to talk to imaginary people. Writers do it all the time, and they're... mostly sane.

The Conversion Conundrum

Creating a persona is great, but as Sofia Loureiro astutely observed, "I do have followers but it's not converting...". This is where the rubber meets the road. Your persona should help you understand not just who your ideal customer is, but what motivates them to buy.

The Freebie Trap

Be wary of the freebie seekers. As Sofia noted, "I keep having people sending me emails asking for free advice... and when I suggest to book a free discovery call... no more answer...". These are not your ideal customers unless you're running a charity (and even then, you might want to reconsider).

The Planner Solution

One solution to this problem? Create a low-cost product that gives some support. As Tracy suggested, "From this training develop a product that you can refer them to (low cost product) that gives them some support and hopefully they may get hooked and come back for a call". It's like giving someone a free sample at Costco - they taste the pizza, and next thing you know, they're buying a 50-pack of toilet paper.

The Multi-Avatar Dilemma

If you're struggling with multiple avatars, you're not alone. Beata H shared her dilemma: "I specialize in gut health and emotional energetics as the root cause of various health conditions... I'm still figuring out if I want to keep it general or if I want to only specialize in one niche...". The solution? Start with one avatar and expand from there. It's like dating - focus on one relationship before you try polyamory.

The Planner Freebie

To help you create your perfect persona, Kevin and David generously offered a free planner template. As David announced, "Two freebies today guys the Planner you should customise and the Thumbnail generator". It's like Christmas came early, minus the ugly sweaters and family arguments.

Conclusion: Your Avatar Awaits

Creating a customer persona is the first step in crafting a killer Black Friday offer. It's like building the foundation for a house - without it, your whole marketing strategy might come tumbling down faster than a Jenga tower in an earthquake.Remember, your persona is not set in stone. As David wisely noted, "Yes and realise it might change so be able to adapt". Your ideal customer today might not be your ideal customer tomorrow. Unless they're a vampire. Then they'll probably be around for a while.So, grab that planner, fire up your imagination, and start creating your perfect customer persona. And if you find yourself talking to your avatar more than your real friends, maybe it's time to get out more. Or not. After all, your avatar probably appreciates you more anyway.Stay tuned for Part 2 of our "How to Create a Black Friday Offer" series, where we'll dive into the nitty-gritty of crafting your offer. Until then, happy avatar creating!

How to Create a Black Friday Offer: Part 2 - Building Your Irresistible Deal

Welcome back, deal-seekers and discount-divas! We're diving into day two of our Black Friday offer extravaganza. If you missed yesterday's avatar-building bonanza, don't worry - we've got you covered faster than a shopper snatching the last discounted TV.

See the replays and get the assets for your Black Friday Offer here

The Great Course Creation Caper

Today, we're rolling up our sleeves and getting down to the nitty-gritty of creating your course. It's like building a LEGO set, but instead of a Millennium Falcon, you're constructing a money-making machine. And trust me, it's way more fun than it sounds.

Code Cracking 101

First things first, we're going to be sticking some code into your course. Don't panic! It's not as scary as it sounds. Think of it as sprinkling magic fairy dust over your creation. This code is so versatile, you can use parts of it for the rest of your pages. It's the gift that keeps on giving, like that fruitcake your aunt sends every Christmas, but actually useful.

Pricing: The Art of Not Scaring Away Customers

Next up, we're tackling pricing. This is where the rubber meets the road, folks. We'll show you how to price your offer so it's not so low that people think it's a scam, but not so high that your potential customers need to take out a second mortgage.

The Bump: Not Just for Pregnant Ladies Anymore

Last but not least, we're covering the bump. No, not that kind of bump. We're talking about order bumps - those little extras that can turn a good deal into a great one. It's like when you go to the store for milk and come out with a cart full of stuff you didn't know you needed. We'll also touch on upsells, for those of you who want to go the extra mile.

The Video Trilogy: Your Guide to Black Friday Domination

We've got three videos lined up for you today:

1. The Build: Create your course and stick in that magical code.
2. The Price: Figure out how to price your offer without inducing sticker shock.
3. The Bump (and Upsell): Learn how to add those irresistible extras.

We'll be pausing after each video for a quick check-in. It's like a pit stop in a race, but instead of changing tires, we're making sure you're not lost in a sea of confusion.

The "Keep It Simple, Silly" Approach

Remember, we're not trying to build the next Harvard Business School here. We're focusing on one video, one asset. It's like a minimalist approach to course creation - less is more, people!

The 24-Hour Rule

Now, a word to the wise: if you find yourself falling behind, don't panic. We've instituted the 24-Hour Rule. If you missed something, wait until tomorrow to ask about it. It's like wine - sometimes you need to let things breathe before diving in.

The Great Screenshot Challenge

On our final day, we're throwing down the gauntlet. We want to see screenshots of your pages posted in the Facebook group. It's like show and tell, but for grown-ups. Even if we only get a handful, it'll look impressive. No pressure, but also... totally pressure.

The Avatar Reminder

And speaking of show and tell, don't forget about your avatars! We haven't forgotten about them, even if some of you might have. When we get to the Q&A, be prepared to hold them up. No avatar? No problem! Just grab your phone and take a quick snap of Kevin. We won't tell if you don't.

Canva: Your New Best Friend

Pro tip: If you're still struggling with your avatar, head over to Canva and search for "client avatar" in the templates. It's like a buffet of avatar options - just pick your favorite and customize away!

The Replay Rescue

For those of you who had to duck out early yesterday (we're looking at you, Terry), fear not! The replay is waiting in your inbox like a present on Christmas morning. And unlike those socks from your grandma, this is a gift you'll actually use.

Conclusion: Ready, Set, Create!

So there you have it, folks. We're about to embark on a journey of course creation, pricing strategy, and the art of the bump. It's going to be more exciting than a Black Friday doorbuster sale, and hopefully with less chance of getting trampled.Remember, the key to success is action. So let's get out there and create some offers that'll make your customers' wallets leap out of their pockets faster than you can say "limited time offer"!Stay tuned for Part 3, where we'll wrap this all up with a bow and send you off to conquer the Black Friday battlefield. May the deals be ever in your favor!

How to Create a Black Friday Offer: Part 3 - Launching Your Irresistible Deal

Welcome back, deal-seekers and discount divas! We've reached the final stretch of our Black Friday offer extravaganza. If you've been following along, you've crafted your perfect customer persona and built a killer sales page. Now it's time to launch this bad boy into the world and watch the sales roll in faster than a shopping cart down a steep hill.

See the replays and get the assets for your Black Friday Offer here

The Pre-Launch Warm-Up

Before we dive into the main event, let's talk about the pre-launch phase. Think of this as the appetizer before the main course - you want to whet your audience's appetite without spoiling their dinner.

Email Teasers: The Art of the Hype

We're going to start with a series of email teasers. These are short, punchy messages designed to build anticipation. Here's a taste of what we're cooking up:

1. "Something paw-some is coming soon..."
2. "Sneak peek at what's coming..."
3. "Want early access to our Black Friday deal?"

Remember, these emails should be shorter than a Chihuahua's attention span. We're not writing War and Peace here, folks.

Social Media: The Hype Train Leaves the Station

Next up, we're hitting social media harder than a cat hits catnip. We're talking posts, stories, reels - the whole shebang. Here's what we're aiming for:

1. A teaser graphic that's more mysterious than the Bermuda Triangle
2. A sneak peek that'll have your followers drooling like Pavlov's dogs
3. A countdown timer that'll create more urgency than a "Free Puppies" sign

The Main Event: Black Friday Blitz

Now we're in the big leagues, folks. It's Black Friday, and it's time to unleash the hounds (or in this case, the deals).

Email Blitz: The Art of the Gentle Reminder

We're going to be sliding into your audience's inboxes more often than that one relative who always needs money. But don't worry, we're bringing value, not asking for a loan. Here's our email game plan:

1. "The sale is LIVE! 50% off Dog Owners Planner"
2. "Still time to fetch your planner at 50% off!"
3. "Last chance to grab your discounted planner!"
4. "Hours left! Don't miss out on your perfect planner!"

Remember, we're not trying to spam people harder than a can of mystery meat. We're just giving them gentle reminders about this amazing offer they absolutely can't live without.

Social Media: The Final Countdown

While our emails are doing the heavy lifting, our social media is going to be working harder than a Border Collie at a sheep farm. We're talking:

1. Live launch announcement posts
2. Regular updates on how many planners are left
3. Testimonials from happy customers (even if they're just your mom and your best friend at this point)
4. A final "last chance" post that'll create more FOMO than missing out on the last slice of pizza

The Post-Sale Follow-Up: Don't Ghost Your Customers

Once the sale is over, don't just disappear like a magician's assistant. Follow up with your buyers:

1. Send a "Thank You" email that's warmer than a puppy cuddle
2. Ask for feedback (but maybe wait until they've had a chance to use the planner)
3. Offer some tips on how to get the most out of their new planner

The Grand Finale: Analyze and Adapt

Once the dust has settled and you've counted your mountains of cash (or at least your handful of sales), it's time to analyze what worked and what didn't. Did your email about "fetching" a good deal get more opens? Did your social media post with the cute puppy get more engagement? Take notes and use this intel for your next sale.

Conclusion: You're Ready to Rock This Black Friday

There you have it, folks! You're now armed with everything you need to launch a Black Friday offer that'll have your customers begging for more like a dog eyeing your dinner plate. Remember, the key to success is action. So get out there and start selling those planners like they're the last bones in the pet store!And if all else fails, just remember: at least you're not working retail on Black Friday. Now that's something to be thankful for!

See the replays and get the assets for your Black Friday Offer here

Categories: : Zenler Marketing Help/Advice