Marketing Your Online Course Platform - With Zenler!

Zenler addresses many main points that course creators want with an online course platform, but just what are these and how do we know?

In this article, we will look into exactly what Zenler is and how it could solve your problems in choosing the best fit for your needs as an online course platform.

What Marketing Tools Does Zenler Have?

The all-in-one course/membership course creation platform is shaped by you and for your needs!

Marketing your Online Course Platform - With Zenler!

Zenler allows you to create memberships, and courses, run live events and so much more even sell digital products, because it is built around marketing and is self-contained you have everything you could ever need!

Plus our paid plans feature everything in each plan, we do not charge more for each plan allowing you to use our full suite of features, Zenler is committed to you and our development is directed by you our instructors, and that is why we have the best community spirit.

Zenler is committed to servicing you our users, we know you are our life blood and our pledge is to always put you first.

Pain Points We Help Heal

We researched thousands of course creators and asked them what their pain points are when it comes to choosing a learning management tool, what and how can we help!

The answer was marketing, and it makes sense right? you may have the perfect course or membership but it's the marketing that causes your creations to be seen, without it your site sits tucked away in the dark and gathers dust, in turn, you become disappointed and give up!

The next big answer is cost and all the extra subscriptions it mounts up and if the money is not coming in you end up ending it all.

These two points alone are the main hurdles you face as course creators, of course, there are more requirements but these are by far the biggest pain points for new course creators.

Zenler is built around Marketing from the ground up and is our third iteration, at each stage we have refined and tweaked every aspect around our instructors needs, we take and implement instructors feedback for feature requests and to my knowledge we are the only platform to go above and beyond with this way of thinking.

Zenler research feedback key points

Marketing without additional tools
No need for additional subscriptions a true all-in-one platform
A cost that does not break the bank
Being able to request features
Well supported both technical and educational
Flexibility and feature-rich

Marketing Tools Zenler Offers

The Online Course Platform that Offers a True All-in-One Solution

We like to keep our instructors happy and because Marketing is so important we have included a suite of services built directly into the Zenler system to enable you to grow and promote your courses and members, but it is not just courses you can also set up a variety of membership types, lives and lead generation funnels and subscriptions all of which require no additional subscriptions!

Marketing Features Offered by Zenler Are a Snapshot!

Here is a quick overview of the Marketing features offered by Zenler:

Marketing funnels for lead generation or mini-courses
Zoom integration self-contained Lives
Landing and Hook pages
Subscription or lead forms plus automations
Email broadcasts for newsletter and communication powered by signups or subscriptions
Your own blog (like this!)
Mix and Match! Zenler is so flexible you can tie other marketing features together such as funnels with lives or landing pages
Upsells and Bump Orders
Abandon cart email follow-up
Built-in calendar and Google Calendar integrations
Integration for external mail systems
Zenler custom API and Zapier integration plus webhooks (outgoing)

Marketing Funnels by Zenler Build Your Email List

With Zenler you can have Lead magnet funnels these are simple freebie giveaways or can be used to drive a discount to your membership or courses, funnels are a great way to increase your email list and can be used to warm them up for sales.

With Zenler you can also create a video series funnels as well, these are great for creating evergreen workshops you can market for building your email list.

The funnel system in Zenler is so flexible you can completely build from scratch or use templates as a starting point, extra pages or steps can be added or removed and you have automations built in These are emails that fire when an action is performed such as a newly registered user to the funnel.

Ways to Utilize Zenler Funnels

Here are just a few uses for funnels:

Lead magnets for free giveaways
Videos series for small evergreen workshops or promotions
Sign up for subscriptions
Sales and discount offers
Automate a series of emails based on a form
Running a live workshop

As you can see with Zenler Email list building becomes a breeze create your funnel and start promoting on social channels or sharing with groups interested in your niche.

Live Events: The Best Way to Convert Sales

Did you know Zenler has the ability for you to run lives directly within the platform using our own built-in Zoom, yes that means you DO NOT have to have your own paid Zoom account, our Zoom is enterprise level and allows a lot of features, let's look at them now and explore what you are able to do!

Main Live Features Built into Zenler, No Subscription Required

Main points Zenler covers for you:

Run Interactive Webinars (where users can be on camera and chat)
True Webinar (participants can only chat)
One to One Bookings you can set up coaching sessions or group sessions
Live classes can be run on their own or dropped into a course or membership
Live streaming you can stream onto any platform that allows it via RMTP like Facebook, YouTube or Twitch etc
You can charge for lives
Full automations with all live types accept live streams
Suite of pages auto-created
Run recurring lives
Control participation limits pro plan 300 and premium 500 seats
Control registration expiry
Give out a direct link for one-to-ones does not require registration
Cloud recording built-in

As you can see there is total flexibility with Zenler and its live feature, as we know holding lives is the best way to convey users for sales so as a marketing tool it is so powerful and what's even better is no extra cost for you, join our thousands of members who use it every day as part of there marketing and also for there courses.

Lives are by far the best way to convert and drive sales, Zenler offers this by default and you do not pay a penny more!

At Zenler we are driven to give you maximum flexibility with how you run your online school our live feature was requested by our users, it was not plain sailing setting this whole area took a long time but we are so committed to servicing our instructors we committed all our resources to making this possible!

Unlimited Pages for Promotion

Zenler page builder helps you design your site the way you want, you can add as many pages as you like for your site, but also create landing pages for Google search ranking and or hook pages to get the offer out to the world, Zenler has SEO built for every section of your shiny new site.

Creating landing pages can help you promote your online services to the world organically meaning free advertising, By choosing the right keywords you can generate a lot of traffic and as long as you have a CTA call to action you can attract visitors to key places in your site and make that sale.

Not being tied to a limit on these pages can be very powerful for marketing tools and add to your strategy as usual with all parts of the site we have you covered with all the training resources you could ever need.

We realise limiting pages for your content restricts you and your promotions, with that in mind we don't tie you to a page limit for your site.

Subscription or Lead Forms, Plus Automations

Zenler allows you to create forms and TAG users who enter their details you can even add them to funnels and use this to automate an email sequence, we realise having the flexibility of being able to add subscription or sign-up forms anywhere inside Zenler allows you maximum chances of getting that signup.

Email Broadcasts for Newsletters and Communication

Zenler allows you to send out email broadcasts these can be used for newsletters or updates the choice is yours, and built-in is advanced filtering so you can target the correct people on your site.

We have premade templates to choose from that look good across all devices, personalisation can also be added on all our automations and broadcasts.

Your Own Blog (Like This!)

Create a blog just like this, great for engagement and SEO we even have tutorials on how to drive traffic to your blogs, blogs have a setup template pages for global changes and also categories and SEO as part of the feature, they are easy to use and great for engagement across your site, you can even make them private just for your registered users!

Get blogging with Zenler today!

Zenler realises that good content and the need for a blog is important for your business, we added this feature because you asked for it.

Mix and Match with Zenler: Seamlessly Integrate Marketing Features like Funnels with Lives or Landing Pages

Personally what I love about Zenler is the way you can tap into different areas of Zenler and make it one unified solution, the possibilities are infinite, i will give you one example:

"Use a form on a site page that enrols them into a funnel that also TAGS them, inside the funnel add a 121 booking for a live".

The above example uses a separate form that could be on any page and places the registered user in a funnel, where you again use another feature lives to drive the class enrolment, this flexibility is amazing inside Zenler.

At Zenler we realise flexibility is key, as different instructors use different methods or want another solution Zenler offers it all, your only limitations is your imagination.

Upsells and Bump Orders

Need order Bumps and Upsells not problems Zenler gives you the ability to boost your sales.

Order bumps and upsells are two different but related strategies used by online businesses to increase the average order value and revenue from each customer.

Order Bumps

An order bump is an additional offer presented to the customer during the checkout process, typically for a low-cost product or add-on that complements the main purchase.

The key characteristics of order bumps are:

Offered right before the customer completes their purchase
Usually, a low-cost item that enhances the main product
Easy to add to the order with a single click (e.g. checkbox)
Designed to provide additional value and increase the total order value

Order bumps work by capitalizing on the psychological principle of commitment and consistency. Once a customer has decided to make a purchase, they are more likely to add a small, complementary item to their order.

Upsell

An upsell, on the other hand, is an offer to upgrade or purchase a more expensive version of the product the customer is already buying.

Upsells are typically presented after the initial purchase is complete.

Key points about Upsell:

Offered after the main purchase is completed
Encourages the customer to buy a more premium or expensive version
Can be a higher-priced product or service related to the initial purchase
Aims to increase the total transaction value significantly

Upsells leverage the psychological principles of scarcity and social proof, creating a sense of urgency and desire for the premium offering.

While order bumps are small add-ons, upsells are more substantial upgrades or additional purchases. Both strategies are designed to increase revenue per customer by presenting relevant offers at strategic points in the buying process.

Abandon Cart Email Follow-Up

If someone does not complete their purchase you can have a follow-up email sent to them, Zenler offers this but you can also turn it off.

Built-In Calendar and Google Calendar Integrations

To make life easier for our users we offered an integration to link to your Google calendar this reinforces Zenler built-in calendar for live sessions.

Integration for External Mail Systems

Zenler can be integrated with a variety of external mail systems including:

Mailer Lite
Mailchimp
Moosend
Convertkit
Active Campaign

Zenler Custom API and Zapier Integration Plus Webhooks (Outgoing)

Zenler allows you to take your automations further with its own API key and the ability to hook up to Zapier for advanced automations, our members also use Pabbly but it is not part of our integrations natively.