The Online Course Platform - What is Zenler?

David Zenler Author

Jul 17, 2024 |

Zenler addresses many key points that course creators want with an online course platform, but just what are these, and how do we know?

In this article, we will look into exactly what Zenler is and how it could solve your problems in choosing the best fit for your needs as an online course platform.

What is Zenler?

The all-in-one course/membership creation platform is shaped by you and for your needs!

Zenler allows you to create memberships, and courses, run live events, and so much more, even sell digital products. Because it is built around marketing and is self-contained, you have everything you could ever need!

Plus, our paid plans feature everything in each plan. We do not charge more for each plan, allowing you to use our full suite of features. Zenler is committed to you, and our development is directed by you, our instructors. That is why we have the best community spirit.

Zenler is committed to servicing you, our users. We know you are our lifeblood, and our pledge is to always put you first.

Pain Points We Help Heal

We researched thousands of course creators and asked them, 'What are your pain points when it comes to choosing a learning management tool? How can we help?'

The answer was marketing, and it makes sense, right? You may have the perfect course or membership, but it's the marketing that causes your creations to be seen. Without it, your site sits tucked away in the dark and gathers dust. In turn, you become disillusioned and give up!

The next big answer is cost and all the extra subscriptions. It mounts up, and if the money is not coming in, you end up ending it all.

These two points alone are the main hurdles you face as course creators. Of course, there are more requirements, but these are by far the biggest pain points for new online course creators.

Zenler is built around marketing from the ground up and represents our third iteration. At each stage, we have refined and tweaked every aspect to cater to our instructors' needs. We actively gather and implement instructors' feedback for feature requests, and as far as I know, we are the only platform that goes above and beyond with this approach.

Zenler Research Feedback Key Points

• Marketing without additional tools
• No need for additional subscriptions—a true all-in-one platform
• A cost that does not break the bank
• Being able to request features
• Well-supported, both technical and educational
• Flexibility and feature-rich

Marketing Tools Zenler Offers

The online course platform that offers a true all-in-one solution.

We like to keep our instructors happy, and because marketing is so important, we have included a suite of services built directly into the Zenler system to enable you to grow and promote your courses and memberships. But it's not just courses; you can also set up various membership types, live events, lead generation funnels, and subscriptions—all of which require no additional subscriptions!

Marketing with Zenler

Here is a quick overview of the marketing features offered by Zenler:

• Marketing funnels for lead generation or mini-courses
• Zoom integration self-contained Lives
• Landing and Hook pages
• Subscription or lead forms plus automations
• Email broadcasts
  For newsletter and communication powered by signups or subscriptions
• Your own blog (like this!)
• Mix and Match!
  Zenler is so flexible you can tie other marketing features together, such as funnels with lives or landing pages
• Upsells and Bump Orders
• Abandon cart email follow-up
• Built-in calendar and Google Calendar integrations
• Integration for external mail systems
• Zenler custom API and Zapier integration plus webhooks (Outgoing)
• Coupons

To see more about each of these features read the full length blog article or watch the video.

The Zenler is packed with features for courses/membership sites

Zenler has so many features that it is hard to discuss in one post that's why we have another blog to dig deep into Zenler. If you want to read more then visit the detailed blog here.

Let's look at these features in a quick snapshot view:

• Create unlimited courses
• Create multiple membership types
• Bundle courses
• Multiple payment gateways
• A ton of media types
• Quizzes
• Surveys
• Assignments
• Discussions
• Communities
• Lives plus paid lives
• Automations throughout
• Membership roles
• Blog private or public
• Tagging and Email Lists
• Coupons
• Upsell and Bumps
• A ton of integrations
• Email broadcasts
• Content dripping
• Premade templates blocks
• Page Builder
• A myriad of blocks both dynamic and custom
• True drag-and-drop editing

Get Live and be the star of your content with Zenler

Never before has it been more important to be a real human being, showing people and teaching them your skills with Zenler live feature you do not need another Subscription as we have it built into the platform, no more costly subscriptions, all your Live Sessions are now centralised into one perfectly formed hub, where management sign-ups and even paid feature are all built-in and it's not extra! it's all part of any of our paid plans!

You don't need another Subscription; 

• Zenler has the live feature built in
• No extra subscription costs alone are massive for this!
• Run Live Webinars
• Run Live Interactive Webinars
• Run one-to-one bookings
• Live stream to any platform with RMTP Built-in 
• Cloud recording
• Built-in Calendar and Google Calendar integration
• You can charge for most live types or have them free
• You can fully automate emails to go out from registrations
• You can add lives into courses or your membership site

Read our interesting article on how lives can work wonders for your sales and lead generation, only with Zenler!

Engagement and Nurturing with Zenler

Looking after your existing students is crucial for repeat sales or for retaining members. Don't worry, Zenler has you covered.

See specific details on the features of Zenler for nurturing your audience in our detailed article on how you can maximise your engagement with Zenler:

• Zenler discussions per lesson
• Built-in Community
• Run surveys
• Run Quizzes
• Run lives and or popups
• Email broadcasts and advanced filtering
• Tagging users at every level
• Create email lists
• Assignments with feedback

Did you know we have a full length article on engagement and nurturing with Zenler, full of amazing tips!

Membership Sites with Zenler

We realize there are lots of coaches, therapists, and consultants who need to run membership sites. That's why at Zenler, you can create a variety of different types of memberships.

Some membership types you can create with Zenler:

• Tiered membership
  Great for splitting a course up into different levels and easy to manage from the one course!
• Bundled Membership
  Ideal for adding additional content to a membership as courses or assets
• Whole Site Membership
  If you are just running a site as a membership this is a great option with ultimate freedom
  
• One page Membership
  Simple site membership
• Live Membership
  Hold regular events live and connect with your members in real time or share replays
• Email based membership
  Look after your members via emails and newsletters
• The Hybrid Membership
  A mix of the other membership types

Zenler has such a versatile system you can adapt it to perfectly suit your needs, read more about these membership types in our detailed blog, we think you will be super impressed with what Zenler can do for you!

Analytics and Reports

Analytics and outputting reports are key parts of any business for many reasons. That's why Zenler allows you to output and download critical data. This is an area we are constantly upgrading and looking to improve. Check out what is possible now!

Reports from Zenler (most reports can be downloaded in CSV format):

• Video Analytics on watched minutes and view numbers, with detailed breakdowns
• Course Progress reports
• User list import and export
• Students able to download invoices
• Sales break downs
• Adding external code such as Google Analytics, Facebook Pixel or heatmaps can be added easily in our global include areas

We have comprehensive support for all our report types with Zenler. These can easily be accessed on our support documentation site at support.newzenler.com

Future of Zenler and Online Course Platforms?

What does the future hold for Zenler and other learning management systems? This is my personal opinion on the matter, but let's see if I am right in a few years, shall we? :)

With the advent of AI being introduced into every aspect of the world economy, it's easy to feel scared that your job is at risk.

How I see this is as a natural evolution. As course creators, we need to embrace technology as a tool—a guiding hand that doesn't lead us but rather helps us and speeds up our workflow. While we can assume that all aspects of course creation will eventually be taken over, like any system, it cannot replace human compassion and the nature of connections.

My view is that there will never be a greater need for human connection via live interactions and genuine videos—not deep fakes, but real human behavior. Hone your skills for some of these key points, and the future will never seem brighter than it does right now!

• Get comfortable on camera
• Use AI to help you but not lead you
• Understand prompt engineering at least to a basic level
• Start doing more live sessions and gather student feedback and engagement
• Keep an eye on technology and explore how you can leverage it
• Try to train your mind for out-of-the-box thinking

By utilising some of these key points you will be set for a brighter future, we hope you have enjoyed this blog post and now have a better understanding of how Zenler could help you in your Online Course creation endeavours.

Categories: : Zenler Course Creation, Zenler interview/Inspirational