10 Better SEO Tips for More Sales, More Leads and Better Google Page Rankings!

David Zenler Author

Jul 17, 2024 |

SEO, or Search Engine Optimization, and page ranking are crucial aspects of online visibility.

Best practices for search engine results, get higher listings and a better customer experience, every step of the way!

In this article you will learn 10 aspects of what you need to do to get better Google rankings these include:

1. TIP 1: Researching Keywords for Better Results
2. TIP2: Using the Key Phrase or Word for SEO 
3. TIP3: The Importance of Deleting Unnecessary Pages on a Website
4. TIP 4: Expert Study Article
5. TIP 5: Related Keywords in Post 
6. TIP 6: Device and Compatibility
7. TIP 7: Media and Alt Tags 
8. TIP 8: Keeping Content Fresh 
9. TIP 9: Adding Google Analytics 
10. TIP 10: Adding Google Search Console 

We also have a full workshop that shows 20 Tips for fast results

The goal is to have a website or article appear as high as possible in search engine results, ideally on the first page, when users search for relevant terms. Higher rankings increase the likelihood of user clicks and website visits, leading to more traffic and potential leads.

The passage emphasizes the importance of following 20 practical tips to improve search rankings, while acknowledging that a guaranteed page one listing is challenging due to various factors.

The key takeaway is to focus on producing quality content, applying SEO techniques consistently, and using relevant platforms like Zenler for marketing efforts.

The ultimate aim is to enhance online presence and drive success through increased traffic and user engagement.

TIP 1: Researching Keywords for Better Results

When it comes to improving your website's search engine ranking, thorough keyword research is crucial.

Researching the right keywords will help you target specific audiences and increase your chances of appearing higher in search results. Start by identifying relevant keywords related to your content, using tools like Google's Keyword Planner.

Look for long-tail keywords, which are longer phrases that narrow down your target audience, leading to better-quality traffic. Also, explore related searches on Google and other platforms to discover additional relevant terms to include in your content.

Regularly monitor your keyword performance and make necessary adjustments to improve your SEO strategy continuously.

TIP2: Using the Key Phrase or Word for SEO

In this tip, we learn about the importance of incorporating a key phrase or word into various elements of a webpage or blog post for improved search engine visibility. The process begins with conducting thorough research to identify relevant keywords. Once identified, the key phrase should be strategically placed in three key positions: the URL, the heading (H1 tag), and the first paragraph of the content.

Additional related keywords can also be scattered throughout the content. The demonstration highlights how a blog post titled "A Course Creator's Journey" is optimized by adding the keyword "entrepreneur" to the URL, heading, and content.

The use of appropriate heading tags (H1, H2) is explained, ensuring that the key phrase gains priority in search rankings. The optimization process is done naturally, without overstuffing keywords, resulting in a well-structured, search-friendly webpage or blog post.

TIP3: The Importance of Deleting Unnecessary Pages on a Website

This tip emphasizes the significance of regularly reviewing and deleting unnecessary pages from a website. Keeping a site clutter-free and well-organized is crucial for improving user experience and search engine rankings.

By deleting outdated or irrelevant pages, website owners can streamline their content and ensure that visitors find valuable and up-to-date information. Removing redundant pages also helps search engines crawl and index the site more efficiently, leading to better visibility in search results. Additionally, deleting irrelevant pages reduces the risk of duplicate content issues, which can negatively impact SEO performance.

Regularly auditing and removing unnecessary pages is a simple yet effective strategy to optimize a website and enhance its overall performance.

TIP 4: Expert Study Article

Expert study articles play a crucial role in enhancing a website's SEO and page ranking.

By publishing well-researched and authoritative content, a website can establish itself as a credible source of information in its niche. This not only attracts more organic traffic but also encourages other websites to link back to these expert articles, boosting the site's backlink profile and authority.

Search engines value high-quality, in-depth content, and expert study articles are more likely to rank higher in search results. Moreover, users are more likely to engage with and share valuable content, leading to increased visibility and improved page ranking.

TIP 5: Related Keywords in Post

Including related keywords in blog posts and articles is a smart SEO strategy to improve a website's search engine ranking. Identifying and incorporating relevant keywords that complement the main focus keyword can help search engines understand the content's context and relevance better.

When users search for related terms, the presence of these keywords in the content increases the chances of the page appearing in the search results. However, it's essential to use related keywords naturally and not overstuff the content, as search engines penalize keyword stuffing.

Properly integrating related keywords ensures that the content remains valuable and informative, contributing to better user experience and improved page ranking.

TIP 6: Device and Compatibility

Ensuring that a website is compatible with different devices and screen sizes is crucial for SEO and page ranking. With the increasing use of mobile devices, search engines prioritize mobile-friendly websites in their rankings.

Websites that are responsive and adjust seamlessly to various screen sizes offer a better user experience, which search engines highly value. Mobile-friendly websites are more likely to rank higher in mobile search results, leading to increased organic traffic and visibility.

Additionally, a mobile-friendly website is essential for engaging and retaining visitors, ultimately contributing to improved SEO performance.

TIP 7: Media and Alt Tags

Optimizing media elements on a website with alt tags is an effective SEO tactic to boost page ranking. Alt tags provide descriptive text for images and other media files, enabling search engines to understand the content of these elements.

When search engines can interpret the media correctly, it increases the likelihood of the page appearing in relevant image or video search results. Alt tags also improve website accessibility for visually impaired users who rely on screen readers.

By implementing descriptive alt tags, website owners can enhance their SEO efforts, drive more traffic through image searches, and provide a better user experience.

TIP 8: Keeping Content Fresh

Regularly updating and refreshing website content is vital for maintaining a high SEO ranking. Fresh content signals to search engines that the website is active and relevant, which positively impacts search rankings.

Websites that frequently publish new articles or update existing ones are more likely to attract repeat visitors and encourage engagement. Fresh content also provides more opportunities for targeting additional keywords and capturing long-tail search queries.

Consistently adding valuable and up-to-date content to a website is an effective strategy to improve SEO performance and maintain a competitive edge in search results.

TIP 9: Adding Google Analytics

Integrating Google Analytics into a website is an essential step in optimizing its SEO performance. Google Analytics provides valuable insights into visitor behavior, traffic sources, popular pages, and other crucial metrics. With this data, website owners can identify areas for improvement, understand user preferences, and tailor content to meet their audience's needs.

By gaining a comprehensive understanding of website performance, website owners can make data-driven decisions to enhance user experience, increase engagement, and improve overall SEO performance. Google Analytics is a powerful tool that empowers website owners to continuously refine their strategies and achieve better page rankings.

TIP 10: Adding Google Search Console

Adding Google Search Console to a website is a fundamental SEO practice that allows website owners to monitor and manage their site's presence in Google search results. Search Console provides essential data on how Google crawls, indexes, and ranks the website. Webmasters can identify indexing issues, submit sitemaps, and monitor search queries that lead to their site appearing in search results.

Additionally, Search Console alerts website owners to potential errors or security issues that may affect the site's performance in search rankings. By leveraging the insights provided by Google Search Console, website owners can optimize their websites for better search visibility, increased organic traffic, and improved page ranking on Google search results pages.

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