30 Actionable Step by Step to Creating and Selling Online Courses with Zenler

David Zenler Author

Sep 29, 2024 |

This guide provides actionable step by step to help you build, launch and market your online business with Zenler follow this guide.

What Are You Grappling With?

Are you trying to be a course creator but just don't seem to nail down the correct platform to settle on? Does it all seem a bit too complicated? 

In this article, we would lead you to undertake a journey in which you can complete it in less than 30 days. If you are trying out Zenler, we make it even easier by providing actionable steps and guides in the form of a free eBook, and all this can be done on our FREE plan, although we do tell you the advantages of being a paid plan member.

Well, then I will let you in on a little secret: If you're looking for an intuitive and easy-to-use platform, where you can structure a complete website and house your courses or your memberships, then Zenler might just be the perfect platform for you. I would like to introduce you gently to some of the features of the platform. The aim of this post is not to overwhelm you but just to introduce you gently to the myriad features that Zenler offers as a course platform. And, what we find is, the biggest turn-off to new course creators is complexity. The complexities of how to use a platform one wants to use and the functionalities of a website builder they are trying to use, amongst others, can be intimidating.

Zenler has a native interface that is easy to understand and use, and it guides and trains you at every step in your journey to becoming a successful course creator. This post gives you actionable steps you can follow to build your website and host your first course. We even have free video training on this power-packed system and a live support desk where you can ask questions. The great thing about Zenler is that you can do all of this on the free plan. You don't have to spend a penny before committing to any of the paid plan services we offer.

I will be taking you through step-by-step plans for your site setup and making your first course live on Zenler. Ready to start your journey into becoming a rocking creator? And if you need inspiration, check this post from Melissa Dylan,... which makes $100K per month using Zenler and has already done over $1 Million in student sales. She uses the Zenler platform with minimum costs beyond our Pro Plan price package. Get inspiration and take the journey today with us, Zenler.

Grab The 30-Day Actionable Steps PLAY EBOOK!

This eBook will guide you on an actionable plan for your digital business, provide great motivation and encourage you to set achievable goals! - GRAB THE EBOOK NOW!

Actionable Steps:

Your Website

Creating your first course. Marketing your first course.

1. Actionable Steps for Completing a Website on New Zenler
   • Define Your Goals
     Define exactly what it is you want to achieve with your website. It will be useful when making decisions on design and content.
   • Map Your Pages
     Make a map that represents your web pages. Examples are the homepage, about page, course pages, and contact page. You can use tools like Canva to visualize your site structure.
   • Collect Assets
     Gather all assets you may need, which may include photos, presentations, brand elements such as fonts and colours, and possibly other media you'd wish to use. All these should fall within the limits of your brand identity.
   • Get Inspired
     Spend some time on other websites to have a sense of their design work to get inspired. Identify elements you like and see how best to replicate them in your design.
   • Reverse Engineer
     Figure out the layout and design of a well-performing website. This can be through specific tools like WhatFont, which will help identify the fonts and elements they seem to use so much.
   • Build Out The Site
     Use Zenler's drag-and-drop page builder to get started on your site. Use different blocks to relay your content, and then customize as per your design requirements.
   • Customize and Harmonize
     Ensure that your text is well-aligned, and spacing and colours harmonize. Also, take note to make your site optimized for desktop, tablet, and mobile views to ensure a better experience during the time of use.
   • Integrate Basic Tools
     Let's integrate tracking like Google Analytics and link your email marketing for communication with your audience.
   • Configure a Custom Domain
     Add custom domains to give your site a professional look. This option is available only for paid customers.
   • Publish and Share It...
     Publish your site and share it through different mediums to allow people to subscribe or influence your work.

For one who is seeking to get online and become a professional course marketer, there is a need to have a site on New Zenler. It prescribes a series of intentional actions, from the initial conception of a website idea to the final launch. This is why the process is a valuable one and includes:

The Task Importance

Why you should build a website with New Zenler:

• Credibility and Professionalism: A decently designed website gives it a lot of credibility from people and professionalism, which in turn is a key factor in gaining more customers and retaining them.
• Hub for Courses: Your website will serve as the central hub for any of the courses that you want to roll out, thus it's easier for your students to purchase and consume your content.
• Brand Building: A website gives you a platform to display your brand identity and value articulation, which makes you different from others.
• Marketing and Sales: A website on its own becomes an extremely powerful platform for course content promotion along with integrated marketing tools to increase sales.
• Scalability: Scale your business growth with your website by adding on new services, features, and functionalities.

All in all, with New Zenler, this business of crafting a website is a foundation for starting a successful course business; it boosts your professional outlook and comes with tools and a platform you need to market and sell your courses effectively.

Steps Accomplished in Getting Started by Creating Your First Course on New Zenler

Now that you know how to use the platform, you need to think about your course topic. First of all, choose a topic that you are interested in and consider yourself an expert in that. Also, make sure that there is a need for the content by your audience and that they are willing to pay for it. You can validate your idea for the course and whether there is a demand by providing market research.

• Defining Learning Objectives:
  State explicitly what students are expected to be able to do by the end of the course.... These objectives will guide you through the creation process, ensuring that students get real value out of your course.
• Structure Course:
  Break down your course into units and convert into lessons. It is here, the content of your course will run through a grinder and be broken into chunks that one can easily navigate through or can build on each other in a progressive manner.
• Content Development:
  Develop interactive quality content at the lesson level—be it video, slides, quizzes, or assignments. Use different media to be able to satisfy various learning styles and keep students engaged.
• Setup Course Price and Accessibility.
  Finishing up the Course Page design a beautiful course landing page which will present and convert your course. Put focus on the values of your course testimonials and features of that course.
• Testing and Feedback:
  Test out the course beforehand; it goes live, you want to make sure everything runs well. You may also want to consider beta-testing with a small group of users to make any necessary changes or improvements.
• Launch and Marketing:
  Get your course live in front of students. Market your completed product with email campaigns, through social media, and through partners to get in front of as many potential students as possible.

Why Should This Be Done?

Why it is important to create your first course on New Zenler:

• Monetization of Expertise:
  It helps you monetize your knowledge and skills in sharing with others, thus creating another way of income.
• Building Authority:
  Launching your course will help you instantly build authority in your field and professional business.
• Scalability:
  Courses can be easily scaled, and with online courses, one can easily scale their courses to a global audience without the physical limitation of classrooms.
• Engage Your Community:
  Courses will be the place for you to connect with your students and establish a community around your brand so that these communities can be your long-term customers...
• Iterate on Your Courses:
  The feedback from your first course allows you to continue improving and iterating on course after course.

In a nutshell, creating your first course with New Zenler marks a big step toward your success in the online education business. Not only does it help you display your expertise to more distributable learners, but it also gives you the opportunity for learning and further development.

Attracting students and growing your online education business would largely depend on good marketing of your first course and website. Here is an actionable to-do list to help you market your course and site:

Build an Email List

• Lead Magnet:
  You can create a free mini-course, training, or download which you give away in exchange for a visitor's email. It might be given away to the visitors of your site and used for building a list of potential students around the course topic.
• Email Campaigns:
  Newsletters, promotional mail, and further ideas and messages for keeping your audience alive and abreast of the course correction.
• Maximize Social Media.
  Content Marketing: Create platforms on Facebook, Instagram, LinkedIn, and Twitter to interact with audiences by sharing some value-added content on the same lines of the course content, which will help in creating an authority figure and allow interaction with the audiences.
• Paid Advertising:
  Use paid advertising to create targeted ads on social media platforms that help you reach a large pool of people, redirecting them to your course landing page. This could be in a form where you improve your visibility by running Facebook Ads or Instagram promotions.
• Join Influencer Groups
  Guest Posting: Do guest posts for widely read blogs in your niche to create visibility and reach as many people as possible.
• Affiliate Marketing:
  Collaborate with influencers to promote your course to their followers. This can significantly increase the visibility and credibility of your product.

SEO and Content Marketing

• SEO Strategy:
  Optimize your course website with the right effective search engine optimization. Ensure the correct usage of keywords, meta descriptions, and alt tags across your site to attract organic traffic.
• Content Creation:
  Post regularly for your audience informative and interesting blog or website content focused on the needs and interests of the community members.

Community Engagement

• Grow Your Community:
  Set up the New Zenler community features that make it possible to create a space for student-specific communication and shared ideas and mutual support. Promotes engagement and loyalty.
• Testimonials and Social Proof:
  You can also do this effectively through fostering student compliments, offering them up for display on your course page for social proof and credibility.
• Discounts and Offers:
  Early Bird: Award some special discounts and, in this regard, give out an early bird discount to increase enrolments.
• Bundling:
  Bundling of courses at a special discounted price can boost your sales by having many students coming in.

Why You Need to Market Your Course and Your Website

• More Visibility:
  Employing effective marketing strategies increases the visibility of your course and, in return, the number of people reached.
• Brand Authority:
  Doing consistent marketing helps position you as an expert in your niche and, thereby, helps you enhance your brand reputation.
• Better Enrollment Rates:
  Get higher enrollment rates and therefore business growth, by hitting your best target audience and engaging them with valuable content.
• Building a Community:
  Interacting with your audience on different channels ensures the creation of a supportive community around your course for better rates of retention and satisfaction.

In general, executing these marketing strategies will enable you to successfully market your first course and website on New Zenler, so you have the best start on your online education journey.

Grab The 30-Day Actionable Steps PLAY EBOOK!

This eBook will guide you on an actionable plan for your digital business, provide great motivation and encourage you to set achievable goals! - GRAB THE EBOOK NOW!

Conclusion

Creating a successful course creator can be very intimidating without the right tools and strategies. Zenler is like a one-stop solution for building your professional website,... creating great courses, and marketing them. With features provided by Zenler, you can build a substantial, thriving online presence, monetize your expertise, and build a strong educational business.

Zenler provides user-friendly resources, including free video training and live support to ensure even starters not be bogged down with the complexity in creating courses. The free plan makes it possible to test the capacity of the platform without any investment on your part, which is a great and accessible option for aspiring creators.

Creating a website through Zenler is an undertone of improving the professional image but, at the same time, acts as a hub where the content will be placed. 

This therefore offers a scalable solution, which will grow together with your business as your new courses and features demand it. It's a site where you can present your brand well and attract students with actionable steps: define your goals, your pages, and the tools you have integrated.

Create Your First Course:

• Find a compelling topic
• Structuring engaging content
• Setting it up on Zenler

This is a process that would share your knowledge with other people out there besides making you an authority in your area. 

The feedback of students will help guide continuous improvement on the road to long-term success. 

Effective marketing is the key to getting the word out to potential students and acquiring enrolments. Building an email list, leveraging social media, working with influencers, and implementing SEO strategies are core components of a successful marketing plan.

All these will improve visibility, brand authority, and the creation of a supporting community associated with your courses. 

Essentially, Zenler gives you everything: all the tools, the huge support, all you will ever need to turn your passion and knowledge into a fully-packed online education business. 

With these features and described steps at your fingertips, you can now have full confidence in launching and growing your courses,... 

finally achieving all your course creation goals....

Grab The 30-Day Actionable Steps PLAY EBOOK!

This eBook will guide you on an actionable plan for your digital business, provide great motivation and encourage you to set achievable goals! - GRAB THE EBOOK NOW!

Categories: : Zenler Marketing Help/Advice