The Best Marketing Strategy - The Power of Live Sessions

David Author

Jul 17, 2024 |

The best marketing strategy you can employ is running a live event! This blog will detail how to effectively utilize it.

Why Are Running Lives Such An Effective Strategy?

Let us start by looking at the key features of why lives are powerful for your lead generation and marketing strategy, then we will break it down into more detail.

Key Features of The Advantages of Live Conversions over Other Methods: 

• Higher conversion rates
• Get cold to warm leads quicker
• Directly gaining authority by running a live
• Addressing people's pain points and gathering data
• Showing people the value in your product immediately
• Building a relationship with attendees
• No AI, no scepticism
• Providing more information to attendees quickly
• Your live being able to adapt and engage your audience

These key benefits are crucial in achieving a sale or subscription. What may take longer with other marketing methods can be addressed immediately and with adaptation to suit the attendees' needs. 

These points alone should stand out to you, and you should already understand that running lives is a powerful strategy in your marketing skill set. 

We will now break down these points before we move on to the pros and cons section.

Higher Conversion Rates

Running a live puts you front and centre, leading to higher conversion rates. You can adapt to the needs of your audience and prepare them for the sale, which can happen immediately even while on the live! 

It allows you to develop a strategy for making that sale, which we will discuss later in the Planning Strategy for the Live subtopic.

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Get Cold to Warm Leads Quicker

When you first connect with your audience, they will be cold leads. They don't know you, and you don't know them or their needs. Yes, they are interested in your niche, but that's all you know about them! 

By running a live event, it gives you the ability to interact with them, solve their pain points, and show them the value in your product. This direct contact, where you are front and centre, warms them up to you. And yes, I say YOU. The product at this stage is irrelevant! WHAT! Yes, it's true. They are assessing you.

Directly Gaining Authority by Running a Live

One thing's for sure, unless you are a salesman, of course, who blows hot air! Being in front of a live audience means you really do know your stuff. This, in turn, makes you an authority. 

You could be asked anything about your product, and by being live and answering confidently, by showing your expertise, you are effectively grabbing the prize of authority in the shortest time possible. 

This will make your attendees feel relaxed and confident that you are the choice for them.

Addressing People's Pain Points and Gathering Data

Without doubt, addressing people's pain points and providing them with something of value (how it will change or transform their life) is one of the most powerful techniques you can employ! 

But not only this, the data from questions asked can provide you with valuable feedback, all in the live arena, no market research. Your people are already there, and they cannot wait to share their ideas and views. This approach engages your audience and strengthens the bond between you and them!

Showing People The Value in Your Product Immediately 

The strategy of running a live show has one massive plus: you can show your audience the VALUE straight away. In fact, it should be your first line when you come on live! We will focus on this in the Planning Strategy topic below.

Building a Relationship with Attendees

Another important aspect is building a relationship. Getting to know your attendees is just as important as them getting to know you, making them feel relaxed and confident in your abilities and understanding of their needs. Remember the golden rule: you are servicing them, not using it as a platform to boost your ego. 

Ego, trust me, I have seen many instructors get their ego bumped up and make it all about themselves. Ego is a good thing; it pushes you to move forward, but blowing hot air and inflating your own sails is not the right approach. Avoid it.

Not AI, No Scepticism

In this modern world, the effect of AI-generated content is everywhere. Even in this post, you may have thought, "Maybe this is AI." Believe me, it is not! 

Being live in person confronts this head-on. It's you're here and you're real. Never has there been a more important time to show our humanity to the world and embrace our authenticity.

Getting More Information to Attendees Quicker

Running a live show means information about your product can be shown extremely quickly. You can tackle their desires and adjust your presentation accordingly, but it's very quick! And it's more than a headline and a catchy subtitle.

Your Live Being Able to Adapt and Engage Your Audience 

Again, we mention how being live enables you to engage with your audience's needs and, of course, adapt. No one lives the same as the last. It's not a spilling of the same constant lives; that means engagement and adapting. Do this, and you will drive your sales through the roof!

Conclusion to The Key Points 

As you can see, running lives gives you a higher conversion rate for your product. It builds confidence in you and the instructor and puts you in the authority hot seat, while also engaging and building trust and confidence that you know what you're talking about.

You build a better relationship with your potential members by addressing their needs and at the same time selling the value to them in a casual and non-hard sell manner. 

It's you, the expert, not some AI generating everything for you. It shows how you can adapt to their needs and shows your personality and authenticity. 

It provides data for you to use in future products. Yes, it's like a marketing and research group. It does so many good things for you; it is beyond any other kind of marketing strategy out there and will always be the number one way to convert to sale.

Pros and Cons of Running a Live as Your Marketing Strategy!

We looked at the main points. Now let's go through some of the positive and negative points. It's not all roses, and you definitely don't fake it!

Pro Points to Running Lives 

• Higher conversions to sale
• Makes you an authority
• Builds a relationship and trust
• Addresses pain points
• Gives something of value
• Can be used as a research session
• Proves you are not AI

Con Points to Running Lives

• You cannot fake it; you really need to know your stuff
• You need to be confident and camera-ready
• There can be technical issues
• You need to plan everything
• You have to be there
• Things can go wrong if you're not professional

As you can see from the pro points we already covered, there are so many. How can you miss the opportunity for your business? 

But there are also some key negative points that you should be aware of. There is nowhere to hide. You are the host; you need to know your stuff. Unless you're a salesman and you blow hot air! But the attendees might notice, and that will ruin you.

Planning is key, of course, and you have to commit the time to being there, having confidence on camera, and also remember that things can go wrong, so be prepared! 

Don't worry; at Zenler, we have you covered by preparing a Planning for Lives Strategy with some helpful links to resources and workshops. 

I am sure by now you are super excited to create your first live, but hold on a minute, we still need to discuss planning and preparation! 

Zenler, The Online Course/Membership, and Marketing Platform Have Got You Covered for Running Lives! 

Before we move on to the planning and strategy part of this blog, I want to let you know about Zenler and how it can solve all your live worries and concerns. 

Did You Know Zenler Solves These Problems?

• You don't need another Subscription; Zenler has the live feature built in! 
• No extra subscription costs alone is massive for this!
• Run Live Webinars
• Run Live Interactive Webinars
• Run one-to-one bookings
• Live stream to any platform with RMTP
• Built-in Cloud recording
• Built-in Calendar and Google calendar integration
• You can charge for most live types or have them free
• You can fully automate emails to go out from registrations
• You can add lives into courses or your membership site

As you can see, even though Zenler is a Course Creation Platform, it is built from the ground up around Marketing, and Lives play a crucial role in its infrastructure. Read more about the various aspects of the platform here.

Key Zenler Features and Informational Links: 

• What is Zenler? - Read More >> 

• Marketing Tools of Zenler- Read More >> 

• Engagement and Nurturing - Read More >> 

• Key Course Features - Read More >> 

• Memberships with Zenler - Read More >> 

• Our History and Roots - Read More >> 
  

So if you're looking for the all-in-one solution for all your marketing needs without additional tools or subscriptions, join Zenler today at zenler.co/free

Planning and Strategy for Your Lives

In this part of the blog, we will focus our attention on what you need to do to get ready for a live event. We will not be talking about tech setup, such as web cameras, setting up the lives, just on the planning and strategy! 

Within the article are links to related articles and workshops that will help you to get better!

Key Points of The Strategy Preparation for The Live

• Have your course or product ready and launched!
  It is important before any event to have the thing you want to promote ready. If you are doing a soft release, that's fine, just make sure it's hidden. But I advise for maximum effect to have it launched
  
• Are you offering a special offer?
  In the live, it's sometimes a good idea to have a special promotion. Make sure you have this set up in the form of a coupon.
• Bullet points are your friend
  I advise writing bullet points you want to cover before the live. Avoid working from a script and definitely do not read!
• Check your lighting and the quality of your setup
  Do some test recordings and make sure the quality of your live setup is optimal!
• Make sure you have the assets at hand
  If you are doing giveaways or running surveys, make sure everything is well organized and functional. Stay organized!
• Do a dress rehearsal and review it
  Consider doing a rehearsal and reviewing it. Make sure it is as you want and nothing is missed out. Write down notes and adapt. You can always do this in front of friends or family and ask for their opinion!
• Be familiar with Zoom
  Make sure you understand all the Zoom settings so you don't panic during the live.
• Plan out the live
  How do you want to run the live? Do you want people's microphones or cameras on at the start? Do you want to run a presentation and then allow cameras and mics? Think about these things!

Key Points of The Strategy Running The Live

• Have lots of water on hand
  When you run a longer live session, it is important to stay hydrated.
• Start 15 minutes early so you can prepare and set up everything you need
  Preparation is key. It will make you more relaxed and ready with all your assets and browser windows if you are screen sharing.
• Stay relaxed and try to smile, but not like a Cheshire cat
  Try to be relaxed. Do some stretches or breathing exercises. Be smiling and inviting.
• Avoid ticks like "Mmm" and "Ahhs" when speaking and try to speak clearly and concisely
  If you have ticks, you'll probably notice them in the rehearsal phase. Try to avoid these if they are excessive. Speak very clearly, and if it's an older audience, slow down just a little bit.
• Start with the topic and what pain points or values it addresses!
  It's essential to start the session off with a bang, getting straight to the topic and the value it offers is essential.
• When people are entering the live at the start
  There will be a few minutes before everyone is in. Use this time to engage with your members, ask how they are and where they are from. It shows you are interested in them!
• Security settings
  When you start the live, remember to set the security settings inside Zoom. Do you want people to have their camera or mic on, etc.?
• Always allow time for Q&A part at the end
  Always have time for people to ask questions. This is your chance to address questions and ease people's pain points.
  
• Freebies
  Remember, freebies are great. Make sure everything has your branding on it and a link to the offer!
  
• Use participants' names
  Always try to use people's names, or if a similar question comes up, refer to the previous person by name if you can remember.
• Mention your product numerous times during the live
  Don't hard sell, just mention something like, "In the etc., we cover this."
• Always end on your offer
  Always, always end on the offer! Yes, I said it twice. Never ever do you want to just end!

Key Post Points After Running The Live

• Follow up
  Always follow up by thanking attendees and including your offer.
• Further follow-up
  Ask for feedback or a review.

These outlined tips above will lead you to running an effective live. Now, what about the workshops and freebies I mentioned?

Don't worry; below are a lot of resources for you. Enjoy them and become better at running lives. I cannot wait to hear about your success!

Free Resources for Running a Better Marketing Strategy with Lives

Some free resources, especially for you from us at Zenler. We wish you the best of luck in your business. WHAT LUCK NO! It has nothing to do with it. Go and grab those opportunities NOW!

Key Resources for Running Live Events with Zenler: 

• Zoom Workshop - Zoom Yourself to Success Welcome to "Zooming Past the Competition" – a transformative workshop designed to equip you with the skills you need to leverage Zoom effectively and outshine your competitors.
  SIGN UP>>

• Presenting Skills 10 Top Tips for Greater Engagement and Sales
  LEARN HOW TO GET MORE SALES AND LEADS BY USING SOME PRESENTING SKILL TIPS - 10 Top tips on presenting that will help you engage more with your audience and be better in live and recorded situations. These tips are FREE for you today!
  SIGN UP>>

• Using OBS for Recording, Zoom Sessions, and Streaming 
  🌟 Transform Your Virtual Classroom: OBS Mastery for Zoom Sessions, Streaming, and Course Content Creation!
  🎓 Calling all Educators, Instructors, and Course Creators! Ready to revolutionize your online teaching experience?
  🚀 Introducing our Exclusive OBS Workshop: Elevate Your Virtual Classroom with Seamless Zoom Sessions, Dynamic Streaming, and Captivating Course Content Creation!
  🌐 SIGN UP>>

We hope you enjoyed this blog and are now feeling confident to launch your lives. You now have all the tools you need to be the best at what you do!

All the best,
Team Zenler

Categories: : Zenler Course Creation, Zenler Marketing Help/Advice